BRIEF: Create a social media-led campaign to create awareness about Hush Puppies. The campaign should feature both paid and organic posts.




WORK: Ideation, Copywriting, Layout, Design




ROLE:  Art Director & Designer

THE IDEAS



Tone
friendly, supportive

Target

This campaign is targeted towards men and women who are currently dating or looking to date. They could be at any dating stage; from the first date to having a wedding.


            

                        Message
Hush Puppies is there with you every step of the journey. Whether it’s your first date at the park, or your 2nd year of relationship. 




Instagram - Paid

I decided to create awareness ads and leave the copy in the post’s description. I utilized Instagram’s carousel feature to showcase the Journey. From the first date to the anniversary in this case. 





Instagram - Organic

 For Instagram’s organic ad, I decided to utilize the Story feature to allow users to connect with the campaign.