Role:
Work:
Brief: Art Director - Designer
Ideation - Copywriting - Layout Design
Create a social media-led campaign to create awareness about Hush Puppies.
The campaign should feature both paid and organic posts.

This campaign is targeted towards men and women who are currently dating or pursuing a relationship. They could be at any dating stage, from the first date to having a wedding. Overall, the goal was to deliver the message that ‘Hush Puppies is there with you every step of the journey’.

I decided to create awareness ads and leave the copy in the post’s description. I utilized Instagram’s carousel feature to showcase the Journey. From the first date to the anniversary in this case. 

Instagram - Organic Post

For Instagram’s organic ad, I decided to utilize the Story feature to allow users to connect with the campaign.