Nikon Z-Series — Farhan Azeemi

BRIEF:

[by Zulo Alpha Kilo]:
Create a campaign to promote the Nikon Z-Series camera line.

WORK:

Ideation, Copywriting, Layout, Image Color-Grading

ROLE:

Art Director & Designer

THE IDEAS

IDEA 01
Aspiring creators viewing this campaign and catching a glimpse of the content creator world.

IDEA 02

This campaign allows the view of the creators -usually hidden- to be seen by others.

For example, when a person is watching a livestream, they don’t see the tools needed to create the content. They often don’t imagine the content from the creator’s point of view.

Social Ads

I decided to split the audience’s view from the creator’s view using Instagram’s carousel feature.