Role: Art Director and Designer
Work: Ideation, Copywriting, Layout, Image Color-Grading, 
Brief [by Zulo Alpha Kilo]: Create a campaign to promote the Nikon Z-Series camera line.



I chose to promote the camera line towards aspiring and current creators.

The ideas:

1  -  Aspiring creators viewing this campaign and catching a glimpse of the content creator world.
2 -  This campaign allows the view of the creators -usually hidden- to be seen by others. 

For example, when a person is watching a streamer, they aren’t aware of the work and tools 
needed to create the content. They often don’t imagine the content from the creator’s point of view.
I decided to portray that example for my social ads below.